Liberty Mutual Insurance Stop Motion
The challenge: was to disrupt the social competitors, increase brand awareness & promote LMI.
We took action: by coming up with stop-motion paper animations for social channels for Liberty Mutual Insurance. This campaign helped the brand stand out from a social perspective ensuring the highest CPE in the insurance industry.
The result: was being first in category for Instagram sponsored ads. The concepts were also used as YouTube pre-roll, accumulated over 11 million views.
My work (Project Managed): All aspects of the project life-cycle from concept to delivery. Ensuring the projects stay within a designated budget. Liaison with the client and creative team to ensure projects ran smoothly. Signing-off work and ensuring it is at the highest quality. Aligned assets and creative with the production vendor, Studio 6.