Liberty Mutual Insurance Stop Motion

Liberty Mutual launched their first Stop Motion Animation Video during the summer of 2014. With the creative help from Alex Krutchkoff, Heather “McT” McTavish & Joshua Bull.

The challenge: was to disrupt the social competitors, increase brand awareness & promote LMI.

We took action: by coming up with stop-motion paper animations for social channels for Liberty Mutual Insurance. This campaign helped the brand stand out from a social perspective ensuring the highest CPE in the insurance industry.

The result: was being first in category for Instagram sponsored ads. The concepts were also used as YouTube pre-roll, accumulated over 11 million views.

My work (Project Managed): All aspects of the project life-cycle from concept to delivery. Ensuring the projects stay within a designated budget. Liaison with the client and creative team to ensure projects ran smoothly. Signing-off work and ensuring it is at the highest quality. Aligned assets and creative with the production vendor, Studio 6.




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Liberty Mutual Insurance Stop Motion
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