Liberty Mutual Insurance Stop Motion

Liberty Mutual launched their first Stop Motion Animation Video during the summer of 2014. With the creative help from Alex Krutchkoff, Heather “McT” McTavish & Joshua Bull.

The challenge: was to disrupt the social competitors, increase brand awareness & promote LMI.

We took action: by coming up with stop-motion paper animations for social channels for Liberty Mutual Insurance. This campaign helped the brand stand out from a social perspective ensuring the highest CPE in the insurance industry.

The result: was being first in category for Instagram sponsored ads. The concepts were also used as YouTube pre-roll, accumulated over 11 million views.

My work (Project Managed): All aspects of the project life-cycle from concept to delivery. Ensuring the projects stay within a designated budget. Liaison with the client and creative team to ensure projects ran smoothly. Signing-off work and ensuring it is at the highest quality. Aligned assets and creative with the production vendor, Studio 6.

Tailgate

Halloween

Thanksgiving

Happy Holidays

Fireplace Saftey

Frozen Pipes

Emergency Kit



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Liberty Mutual Insurance Stop Motion